Recently, a "Ministry of Industry announced 466 APP in recent years," the news triggered the concern of users, the report pointed out that a virus known as "DowginCW" exist in a variety of popular plug-in games in the game, secretly control the domestic at least dozens Million mobiles phones equipment. With the news of the fermentation, cell phones security, this "clich" topic again aroused people‘s attention.

With the rapid development of mobiles Internet and popularization of smartphoness in recent years, many mobiles payment tools are also born, such as WeChat, Alipay and other commonly used payment software to become the first choice for people‘s travel expenses. It is also the birth of these mobiles payments tools that make it increasingly important to protect cellphones security.

The 2016-2017 2017 Quarterly Testing Report on mobiles Security Market released by AiMed Consulting shows that the mobiles phones users‘ concerns in 2016 fall into many categories. Among them, 73.3% are concerned about the payment of property security by mobiles phoness, and those who are concerned about the disclosure of personal privacy account for 64.8%, in addition to harassing phones calls, public wifi security, spam and other common cell phones security issues. The report also showed that the overall awareness of mobiles phones users is not high, mobiles security issues remain prominent.

In fact, the problem of cell phones security since the outbreak of the situation is still grim, especially the mobiles phones in recent years gradually replace the PC-side trend, making it a high incidence of various virus Trojans. News reports on the new cell phones virus outbreak of the news is a wave of waves, the security of mobiles phoness is still "spring breeze," cold will emerge to threaten the user‘s cell phones security. The control of cell phones security issues, although many security guards more and more protective measures, but the means of virus makers are also more sophisticated, "hard to detect" all kinds of security risks have always existed in the phones.

In addition, the report also showed that as of the fourth quarter of 2016, the number of domestic mobiles phones security users was 539 million. By the third quarter of 2017, this figure reached 559 million with a growth rate of 1.27%. This shows that the size of domestic mobiles phones security users began to enter the slowdown in the past two years, the user growth dividend is fading.

Therefore, in the mobiles phones security market where the security of mobiles phoness is still grim and subscriber growth is slowing down, the overall post-development will focus on tapping the value of subscriber base. In the process of mining the stock user value, the mobiles phones security market is gradually divided into two camps, one is a professional camp of third-party mobiles security guards, and the other is a security mobiles phones that has emerged in the past two years. Both parties make up the mobiles security market However, they still have some shortcomings.

Third-party mobiles security guards: the nature of security deterioration, protection is not complete

Third-party mobiles security software on the market, in addition to specialized features for virus killing and monitoring on cellphones security, has become a must-have for many cellphones users to install cellphones applications because of the richness of other derivatives. As we all know, these mobiles security software‘s functions are mainly divided into: the virus killing, traffic monitoring, blocking harassing phones calls, shielding ads and spam, as well as clean up the phones memory, etc., in the initial development of mobiles phoness memory and traffic generally low, mobiles security guards by smart phones users of all ages.

However, with the more sophisticated technology of mobiles phones hardware and software, the protection performance of the mobiles phones itself is getting better and better, so the virus monitoring function of mobiles security guards does not seem to pay much attention. In addition, there are still some problems in the development of mobiles phones security software during the slowdown of subscriber growth.

First of all, there is too much open access and the nature of security is somewhat deteriorated. As a specialized protection of mobiles security software, functions are constantly optimized and improved, but also in the function of more and more rich and perfect process, these for the protection of mobiles phones security software, in the nature of the security occurred subtle Variety. These changes are manifested in the user to help users to achieve a certain function, the user needs to open up a lot of phones permissions, but this may actually result in cell phones insecurity.

Such as Tencent mobiles phones housekeeper need to open self-access permissions to protect the phones in real time security, plus open contacts and SMS permissions and other functions, in order to effectively monitor some of the security options on the phones; another example 360 ​​security guards also require users to open self- Otherwise it will lead to many basic functions can not be used, in addition to open SMS and read call records and other permissions, or affect the use of traffic monitoring and fraud interception. Seen in this light, these mobiles security guards themselves are to protect the safety of mobiles phoness, and finally because of access to too much, the security nature seems to be some deterioration.

Second, the safety protection is not complete enough, may only play a safety role. As the name implies, the role of mobiles security software is to protect the security of mobiles phoness, followed by expansion to other derivative functions, but some mobiles security software security does not seem so "professional" in the mobiles anti-virus operations need to cooperate with their own another An anti-virus software, in order to fully play anti-virus effect.

Jinshan‘s Jinshan mobiles guards, such as Jinshan, have common options such as harassment interception and software scanning on mobiles phones protection functions. However, when operating mobiles anti-virus operations, they need to cooperate with Jinshan mobiles drug tyrants to maximize their anti-virus effect. In this regard, Jinshan mobiles guards seem to only play a supporting role in security monitoring, the real security guards are actually Jinshan mobiles phones drug tyrants. As a result, mobiles phones users in order to achieve the purpose of a thorough anti-virus, you need to install two similar functions of the software, a move that not only wastage of user memory, but also allows users to rebel, turn into the embrace of other security software.

In addition, some mobiles phones security software also has the phenomenon of fast power consumption and "stolen" traffic, and some may cause cell phones problems due to excessive memory.

Taken together, third-party mobiles security software has attracted the attention of users in the mobiles security market because of its professionalism. However, due to the limitations of technology, many functions need to be optimized and improved.

Targeting the security of mobiles phoness business: the market is not just needed early, internal power needed practice

In order to meet the needs of some users for mobiles phoness with high security, many handset manufacturers have released higher-security mobiles phoness with relatively higher security performance than ordinary smartphoness. Such mobiles phoness are more professional in security protection performance.

For example, the ZTE V870, a secure mobiles phones aimed at the government market, and the Jinli M7 aimed at the commercial market, as well as the broad-band mobiles phoness and Veb phoness that are equally well-known to the business community.

From last year, the safe mobiles phones is regarded as a hot spot in the mobiles security market. Along with the enterprise‘s own advantages, some safe mobiles phones brands are also gradually becoming familiar with. But limited to the timeliness of entry into the market and other objective factors, the concept of safe cell phoness in the market is not fully in line with the popularity is generally not high.

In addition, for some ordinary mobiles phones users, currently the safe mobiles phones is not a rigid requirement in the category of mobiles phoness, and therefore, it is well-known that the popularity is generally not high. After all, for the vast majority of users, the high degree of security of a mobiles phones does not justify its purchase of a mobiles phones, at least with third-party mobiles security software if it is considered unsafe. As these secure mobiles phones brands are involved in, secure handsets are currently only available to people in government and business markets.

Therefore, on the whole, due to the "young" entering experience of the security mobiles phones and the relatively narrow audience range, the safe mobiles phones still needs some time to hone into the market.

mobiles security has a long way to go, into the enterprise market or into a new incremental way

On the whole, as mobiles phoness gradually become sticky tools in people‘s lives, mobiles phoness have also become vulnerable to various virus attacks. The status of the mobiles security market is still rising and the industry still has a lot of room for development.

Mentioned earlier, the current domestic mobiles phones security market has entered a stage of slowing growth, and thus the overall development of the future or to the value of the stock user mining. However, what is obvious is that smartphoness now come with security steward protection performance is getting better and better, and third-party security software functions similar. At the same time, when the wifi throughout all corners of life, cell phones memory is getting higher and higher, traffic monitoring is also less important to people, cleaning up memory features are no longer favored, and thus provide third-party security software companies tap the stock of users The value seems not so simple.

However, with the transfer of corporate offices to mobiles terminals, businesses are also paying more attention to cell phones security. For some business people, corporate data and various secrets play an important role, but also by the virus attacks the high incidence of the field. If the mobiles phones security market can seize this trend, targeted to enhance the security performance of the enterprise office, and promote the development of the mobiles security market, it will bring good news to the mobiles workforce while further realizing the goal of tapping the users‘ stock value.

At the same time, with the development of artificial intelligence technology, the application of artificial intelligence technology to mobiles phones security protection has also become a new development direction of mobiles phones security market. With the support of artificial intelligence technology, the comprehensive coverage of the life scenes of mobiles phones users is completed, which can provide mobiles phones users with more intelligent security protection operations.

Comprehensive view, all kinds of cell phones viruses in a series of rounds of suppression in batches die, but at the same time swept away from the new virus, cell phones security has been lingering in people‘s lives. The future of mobiles security market, if the phones itself has a very high security system, without the user‘s concern about security issues, there is no third-party mobiles security guards this said. However, the complete removal of viruses that threaten cell phones security is not that easy, so cell phones security is a protracted battle.